Search results for " active audience"

On Theodor Adorno

2016

I have never fully bought (albeit often tempted to) into the simplistic and somewhat caricaturist versions of Theodor Adorno’s ideas about the cultural industry and the alienated consumer given by some supporters of the “active” audience. Even more so today, when digital social media seem to make participatory culture, creativity and active citizenship a dream coming true. I have always thought instead that, beyond the traps of binary thinking (powerful media vs active audience), there is a much more complex story to be told and that we, as cultural analysts and media literacy educators, need to patiently reconstruct – with all possible evidence coming from empirical data – the intricacy of…